Summertime Is the Ideal Season to Talk about Enhanced Services
As the sun shines brighter and temperatures rise, insurance brokers have a unique opportunity to engage with employer clients during the summer months. While fall and winter are typically associated with open enrollment and benefit plan changes, summertime offers distinct advantages for introducing enhanced services. In this blog post, we’ll explore why insurance brokers should seize this season to provide valuable offerings that go beyond the traditional plan year.
Reduced HR Workload
During the fall and winter, HR teams are swamped with open enrollment tasks, compliance updates, and benefit plan adjustments. The sheer volume of work often leaves little room for exploring additional services. Summertime, however, provides a breather—a chance for HR professionals to focus on strategic initiatives without the immediate pressure of re-enrollment deadlines. By approaching employer clients during this period, insurance brokers can capture their attention and present innovative solutions.
Strategic Planning
Summer is an excellent time for strategic discussions. Insurance brokers can collaborate with HR teams to assess existing benefits, identify gaps, and propose enhancements. Whether it’s FMLA support, COBRA guidance, or lifestyle and education programs, these services can be introduced seamlessly when HR leaders have the bandwidth to evaluate long-term benefits. Brokers can help employers align their benefits strategy with organizational goals, ensuring a smoother implementation process.
Educating Employers
Enhanced services often require education and buy-in from both employers and employees. Summertime allows insurance brokers to conduct workshops, webinars, and personalized consultations. Whether it’s explaining the advantages of FMLA or promoting wellness initiatives, brokers can engage with decision-makers and employees alike. By fostering understanding and addressing concerns early, brokers set the stage for successful implementation in the subsequent plan year.
Flexible Timing
Unlike standard benefit plans tied to a specific plan year, enhanced services can be easily added any time of year based on an employer’s unique needs. Summertime discussions enable brokers to tailor solutions based on company demographics, industry trends, and employee preferences. The flexibility to adapt services outside the rigid open enrollment window enhances client satisfaction and loyalty.
Flores Enhanced Service Offerings
Flores offers a comprehensive suite of benefits, leave and compliance solutions, including FMLA, COBRA, Lifestyle Spending Accounts (LSA), Loan Repayment Assistance Plans (LRAP) and Tuition Assistance Reimbursement Plans (TARP). Reach out to your Flores partner today to find out more, and to discuss how we can help you and your clients offer expanded service offerings to their employees.
As the days lengthen and the pace slows down, insurance brokers should seize the opportunity to engage with employer clients. By offering enhanced services during the summer, brokers can empower HR teams to make meaningful improvements without the frenzy of fall re-enrollment. So, let’s embrace the sunny season and elevate the benefits conversation beyond the traditional plan year!